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About seven years ago a cult cooking
show from Japan called “Iron Chef” consumed my
attention. The network hosting this
cutting-edge program was the Food
Network. There must be more great
shows on this channel if this one is
this bizarre, I thought.
True, I was a late comer (a poser,
if you will), since FN had been
around since 1993. By ‘99 it was
cruising at warp speed with its flag
ship, power house show “Emeril
Lagasse”.
The Missus and I soon had our
heroes: “Good Eats” (Alton Brown),
“The Naked Chef” (Jamie Oliver),
“Iron Chef”, “Barefoot Contessa”,
and a few others. We also had our
villains: Boby Flay, Emeril, Sandra
Lee, and Mario Batali. Then, we had
our ambivalences: Giada De
Laurentiis (who teeth-talks so much
I call her “Teeth”), Tyler Florence
(who puts me to sleep sometimes,
sometimes gladly), and of course,
Rachel Ray.
Rachel amused us at first. We would
catch her on “$40 a day” and “30
Minute Meals”. She seemed plucky.
She seemed a little too plucky. No,
I mean she seemed really damn
plucky. Think pre-mad Hal 9000
computer with ADD kind of plucky.
My thought was that FN had somehow
transported Ray from the past or
future or that she was an android,
because the anachronistic phrases
she used always gave me a “Waaa?”
kind of look on my face: Too cool
for school? Yumm-oh? Oh, my gravy?
Spoonula?! I convinced myself she
was a robot… one with cheese
parameters embedded in her
neuron-pathways. I mean, only a
programmed automaton would use the
acronym EVOO for extra virgin olive
oil ad nausea.
But all good things pass, as they
say, and so did my fascination with
the Food Network. Ratings and
merchandising seemed to start going
to their heads; money-making
paradigms replaced quality and
heart. FN seemed to be
over-exposing everywhere,
saturating the market with their
chefs with the most appeal, selling
chefs off to larger networks for
maximum coverage.
And such is the destiny of our poor
jaded Rachel Ray. Darth Oprah soon
had a new apprentice, Ray being
guest many times on her show. This
was PR in order to promote Ray’s new
daytime talk show that O was
producing.
She was seduced by the dark side of
cash. With five shows, multiple
magazines appearances, books,
product placements, and a steamy new
marriage, our little RR seemed to be
surveying her new empire with a
tired, spent gaze. Proof of this for
me came the very moment I saw her on
a saltine cracker box, smiling,
airbrushed into another dimension
amid over-highlighted hair.
I don’t watch daytime TV that much.
The Sangamon Star doesn’t pay so I
have to do a day-job thing. But, on
a recent snow-day, I had a chance to
sit around the fire and rekindle my
interest in all that daytime TV has
to offer, see what RR had done with
herself since our parting. Since now
I only knew her as the floating head
on a cracker box, I was boggled by
what I saw.
Further gone was the boisterous,
rich dark-haired, laid back/hyper,
firecracker of yore, and in its
place (actually I don’t think she
stayed in one place for more than
.005 seconds) was this mega-jittery,
highlighted-to-the-max,
exhausted-looking creature. She
looked exactly like FN had forced
her to carry “The One Ring” the past
two years. Rachel had always talked
a lot, and a voice can strain after
many years of doing so. But I’d
always had this theory that she
smokes. I used to smoke and I think
I know what a smoker’s voice sounds
like. When I heard her voice, I
thought, “Man, did she switch to
menthols?” She sounds like one of
the Bouvier Sisters from The
Simpsons. That’s just speculation,
but it is food for thought.
About her new show, I’ve noticed a
common theme with these daytime talk
things. The hot ticket today is
bringing out a poor “unfortunate”
soul and giving them a bunch of crap
they probably don’t need. Darth Ray
mixes O’s formula with cooking now.
Aside from the plastic/waxy
impression everybody on the show
(especially you guys in the
audience) gives me, seeing a tired,
haggard Rachel perform this tired,
haggard premise just left me with a
hollow feeling. I mean, just cook,
RR, and talk to me like you used to
as if I’m the only one in your
kitchen with you, not as if you were
addressing your nation.
And, instead of giving the audience
an iPod each couldn’t they give the
cash to a homeless family somewhere
near the studio? I think that would
be good television. Why, it could
mean a couple show’s worth of
material filming their reaction and
what they do with the money; then,
we could have a reality show about
where the homeless family goes from
there. And then, they could start a
whole series with a new homeless
family a day.
Why, that would create countless new
celebrities and marketing
possibilities. Hey, I might be good
at this franchise-empire-building
thing. But no, I know that once you
strike down that path, forever will
it dominate your destiny. Consume
you, it will.
In the future, though, I hope RR slows down a little,
cuts back on the menthols, and
removes the caffeine IV. I sure
would like to see that plucky Ray of
yesteryear again, and a good start
would be to not see her so much! |